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The NYTimes is reporting that Al Sharpton is joining with PETA to boycott KFC for not treating its animals humanely before slaughter. It's difficult to determine who is more disingenuous here. Is it... a) PETA, who claims to care about treating animals humanely before slaughter, but really doesn't want them killed at all and thinks we meat eaters are all murderers and Nazis. or b) Sharpton, who couldn't care less about animals (or black people, but that's a different story) The question is, why is Sharpton doing this? Most likely, he's shaking KFC down for money by threatening to take away their black consumers (apparently he believes the stereotype that all black people love fried chicken). But why not just go with the standard "you don't employ enough black people" argument? To answer that, let's look at some recent history... Back in September of 2000, Sharpton tried this with Burger King. What happened? He met oppostion from Jesse Jackson of all people. It seems that Jackson had already shook Burger King down for half a million dollars. As part of Jackson's deal, of course, he would protect them in the future from these types of allegations. Well, guess what? Jackson also shook down KFC in 2001! So rather then spar with Jackson again (who is much better at this), he decided to go for a new angle...protecting the poor helpless chickens. Perhaps if any of these people would actually try to do something to help black people rather than fill their pockets, this country would be much better off. Of course then there would be no need for people like them.